BlueHawaii Surf was created in 1984 by world renown surfboard shaper Glenn Minami. After buying BHS in 1997, Michael Zhang, worked closely with his staffs of veterans from the retail surf industry. They transformed the BHS surf concept to one highlighting the Surf/Skate/Urban Street/Art & Music/Fashion. Blue Hawaii is now one of the most well-known active lifestyle brands in Hawaii, and 84 skate is the most popular skate brand in the islands.
BHS’s sister store, Blue Hawaii Life Style opened in 2008, BHL is focused on promoting the healthy, active & green lifestyle found in Hawaii. BHL offers locally made bath & body, nutrition, artwork, gourmet food & confectionary goods and gift sets for the individual and corporate markets.